Sewerbratz
Sewerbratz was an indie electronic music collective consisting of Rosesleeves, Noahh, Ezekiel, pposture, Sammyseven, Oscar Pisces, Starfall, and Magnus Brandt active since 2019 till 2024.
Challenge
Sewerbratz lacked a cohesive visual identity and long-term art direction. The task was to define a visual language that reflected both the collective and the members’ solo work, while resonating with a Gen-Z hyperpop/SoundCloud audience and standing out from other groups.
Solution
I developed a flexible visual identity system including a new logo, logotype, mascot, and overarching design language that could scale across collective and solo releases.
Results
Created a cohesive visual foundation that better connected with the audience, supported growth of the Sewerbratz brand and individual artists, and set them up for future releases and solo careers.
07.05.01Logo Design
For the logo the general idea was to create a more decorative, bratty with a hint of class looking logo that could be used in different contexts like merchendise, promotion and events.
Reworked Logo
Decorative, bratty with a hint of class.
In Different Context
Sewerfest 2022 online livestreamed event. Using white space heartshape for Pride and promote song releases.
Old Logo
New Logo
07.05.02Mascot Design
To reach the Gen-Z audience I focused on making a mascot for the collective to later work as supporting visual aspect of the collective and plans on using it in merchandise.
07.05.03Visual Language
In 2021-2022, the transition of music in Sewerbratz and it’s artist slowly shifted from Hyperpop to more Indie bedroom pop songs. later in 2022-2024 they transitioned to a more hard hitting music, which was more garage, grungy and grainy, aligning more with Sewerbratz’ UK roots. Which meant that the overall visual language had to change to fit their next era.
A small collection of 3D renders, 3D models, illustrations, graphics I made for releases and promotional purposes.
07.05.04Branding
Graphic Design
Merchandise
Playlist
07.05.05Character Design
For the final Sewerbratz release, I decided to immortalize the musicians as 3D characters based on their real likenesses, fully embracing the digital world the collective lived and thrived in. Specifically designed for the EP “Asphalt,” the visuals lean into a grungy, grainy aesthetic, across supporting artwork and visuals.
07.05.06Clothing Design
07.05.07Final Delivery
Made five promotional 3D videos to promote and tease their last ever project together called ‘Asphalt’ and 3D composited Oscar Pisces into the final cover art.
